Cold email teardown carousel template

When to use it

Reach for Cold email teardown when you want to teach your audience something they can use straight away and start a conversation in the comments. Its structure is better swaps: habits to replace, paired with what works better. Give Postora your topic and it keeps the shape, writing every slide about your subject in your voice.

What each slide does

1. 1Hook

   Opening: the email as an inbox notification, with the promise of a teardown.

   In the example

   Quick question about your growth goals for Q3

   Inbox · 7:42 am

   I get 30 of these a week. Here is why this one got deleted →

2. 2Point

   The original email body, as the reader sees it.

   In the example

   Hi there,I hope this finds you well! I’m reaching out because we help companies like yours scale their outbound. Do you have 30 minutes this week?

3. 3List

   What went wrong, line by line.

   In the example

   Three lines, three problems

   Where it lost me

   • “Hi there” — Tells me it went to 5,000 people.
   • “Companies like yours” — Not one detail about my company.
   • “30 minutes this week” — A big ask from a stranger.

4. 4Comparison

   The opening line, before and after the rewrite.

   In the example

   The first line, rewritten

5. 5Comparison

   General rules the rewrite followed.

   In the example

   What the rewrite changed

6. 6Comparison

   The result of the rewrite (author-provided figures).

   In the example

   Reply rate, old email vs new

   Same list of 400 people

7. 7Call to action

   Invite people to share the worst opening line they have received.

   In the example

   What’s the worst cold email opener you’ve had?

   Your turn

   Paste it below. Names removed, please.